tecRacer Acquires KaWa commerce and Strengthens Position as European AWS Thought Leader

Hanover / Hamburg / Wolfsberg / Vienna, March 12, 2026 – European AWS pure-player tecRacer continues its growth trajectory with the acquisition of KaWa commerce. The acquisition follows tecRacer’s platform strategy: combining specialized cloud solutions with local market presence to build a European AWS delivery platform. KaWa commerce complements tecRacer’s portfolio with specialized high-performance e-commerce solutions on AWS. This expands the existing Austrian location into a fully operational country organization with its own team and management, underscoring the positioning as a European AWS thought leader.

E-Commerce Under Pressure: Performance Becomes a Competitive Advantage

In digital commerce, loading times, stability, and scalability directly determine conversion and revenue. At the same time, companies expect rapid implementation and reliable operations without rebuilding every project from scratch. With KaWa commerce, tecRacer enhances its portfolio with a focused e-commerce offering: “eCommerce Performance on AWS.” This comprises standardized architecture and operations models for scalable e-commerce platforms on AWS that enable performance, stable operations, and predictable scaling.

“Europe needs its own strong cloud partners that support companies as equals – from architecture to 24/7 operations,” says Rachel Linnemann, CEO of tecRacer. “With KaWa, we gain not only e-commerce expertise and a proven team, but also the operational foundation to bring our Austrian location fully to life. Each acquisition adds a specialized competency to our portfolio – this is our path to becoming a European AWS thought leader.”

Customer Value: Live Faster, Stable During Peak Times, Reliable in Operations

Through the acquisition, customers can now leverage proven architecture patterns, 24/7 monitoring with defined SLAs, and optimized CDN and caching strategies. The crucial difference: customers receive specialized e-commerce performance combined with the full breadth of the tecRacer platform – Data & AI, Security, Amazon Connect, and Managed Security Services from a single source. Instead of coordinating multiple service providers, they get an end-to-end partner for their entire AWS landscape.

Austria as a Strategic Growth Lever

With this transaction, tecRacer strategically strengthens its market access in Austria. tecRacer is expanding the existing Austrian location into a fully operational country organization – under the management of Walter Huber and Katrin Galambos-Huber, with its own delivery, sales team, and direct access to the Austrian AWS ecosystem. The KaWa team provides the operational substance the location previously lacked. The approach follows tecRacer’s platform principle: local customer proximity and entrepreneurial autonomy, supported by scalable European delivery.

Walter Huber emphasizes: “For our customers, stability and reliability remain paramount. Together with tecRacer, we can broaden our offering while further expanding our presence in the Austrian market.”

On the Path to Becoming a European AWS Thought Leader

tecRacer pursues a clear growth strategy toward becoming a European AWS thought leader: the systematic development of specialized solutions – from cloud engineering to Data & AI, Security, and e-commerce – supported by a scalable delivery organization across multiple countries. Each acquisition adds a differentiating competency or strategic market access to the portfolio. With KaWa commerce, tecRacer gains both: an immediately marketable e-commerce offering and the team to expand the Austrian location into a fully operational country organization.

The parties have agreed to maintain confidentiality regarding the terms of the transaction.