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New Brand Identity: tecRacer Positions Itself as a European Cloud Champion

Clear Messaging, a Sharpened Identity, and an Ambitious Growth Agenda Define the Company’s Next Chapter

Hannover, June 5, 2025 – tecRacer, a leading AWS Premier Tier Services Partner and Advanced Tier Training Partner in the DACH region, today unveiled its new brand identity. The rebranding reflects the company’s dynamic growth and marks a key milestone on its journey to becoming a European leader in AWS innovation.

“Our rebranding is more than just a visual refresh. It’s a strategic commitment—to our future, our ambition, and our role in the European cloud ecosystem,” said Sven Ramuschkat, Managing Director at tecRacer. “We aspire to be thought leaders in Europe—driven by visionary thinking, technological excellence, and true customer proximity.”

At the heart of the new brand is tecRacer’s guiding principle: Move On Up—symbolizing shared progress in technology, customer success, and personal development. The new design language reflects this aspiration through a distinctive visual identity, color palette, and tone of voice. At the same time, the so-called human factor comes to the fore, representing the company’s culture and making the brand more relatable.

The new brand was first presented at the AWS Summit 2025 in Hamburg and is part of a broader transformation initiative. Since the beginning of the year, tecRacer has been working with IT Capital Partners to accelerate its growth across Europe.

As the only provider in the DACH region offering fully integrated strategic consulting, AWS training, cloud engineering, and managed services, tecRacer stands out clearly from the competition. This unique combination enables the company to support businesses throughout their entire cloud journey—quickly, pragmatically, and collaboratively.

At the core of the new positioning is a clear corporate mission: to make AWS innovation accessible and drive lasting business success. tecRacer’s identity as a long-term partner on equal terms is more than just a claim—it’s a lived reality, embodied in methodical excellence, deep expertise, and an exceptionally dedicated team.

As part of the rebranding, tecRacer has refined its core brand values: curiosity, courage, responsibility, integrity, reliability, and collaboration. These values will shape every aspect of the company’s communication going forward. With more than 200 AWS certifications, outstanding customer references, and awards such as “AWS System Integrator of the Year” and “AWS Consulting Partner of the Year,” tecRacer underlines its claim to technological excellence in the cloud market.

“With this step, we’re setting ourselves an ambitious goal: to become the European champion for AWS innovation. Our new brand identity is designed to clearly showcase the depth of our expertise, our implementation speed, and our close connection to our customers,” said Ramuschkat.

The new brand identity will be rolled out gradually across all digital channels, presentation formats, and physical touchpoints by the end of 2025. It strengthens tecRacer’s market presence, increases recognition and trust among customers, partners, and talent, and lays the foundation for the company’s next chapter as a European cloud leader.


About tecRacer

tecRacer possesses deep expertise in AWS services and is the only company in the DACH region capable of offering a unique service combination as both an AWS Premier Tier Services Partner and an Advanced Tier Training Partner. The company has received multiple awards, including “AWS System Integrator of the Year” and “AWS Consulting Partner of the Year.” As a leading AWS service provider with locations in Germany, Switzerland, and Portugal, tecRacer offers a wide range of services, including AWS training, consulting, development, managed services, and specialized AWS solutions. The company’s expertise is backed by over 200 AWS certifications as well as leading certifications (e.g., ISO 27001 and TISAX).

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