{"id":16402,"date":"2026-03-24T14:41:06","date_gmt":"2026-03-24T13:41:06","guid":{"rendered":"https:\/\/www.tecracer.com\/?p=16402"},"modified":"2026-04-08T15:04:27","modified_gmt":"2026-04-08T13:04:27","slug":"aws-summit-2026","status":"publish","type":"post","link":"https:\/\/www.tecracer.com\/en\/news-en\/aws-summit-2026\/","title":{"rendered":"tecRacer at AWS Summit 2026 in Hamburg"},"content":{"rendered":"<h1>\n<h1 style=\"text-align: center;\">tecRacer at AWS Summit 2026 in Hamburg<\/h1>\n<\/h1>\n<div>\n<p><em>You can find us at our Platinum stand P11, Hall A2 in the \u201cEmerging Technologies\u201d cluster and at our training stand A01, Hall A1 in the \u201cEmpowering Builders Area&#8221;.<\/em><\/p>\n<\/div>\n<div>\n<p data-start=\"0\" data-end=\"115\">In 2026, tecRacer will once again be present at the AWS Summit in Hamburg, and we\u2019re excited to meet you in person!<\/p>\n<p data-start=\"117\" data-end=\"254\">Visit us at our Platinum stand <b>P11, Hall A2 <\/b>in the \u201c<strong>Emerging Technologies<\/strong>\u201d cluster, where we will showcase our latest solutions and best practices in:<\/p>\n<ul>\n<li>Amazon Connect &amp; Conversational AI<\/li>\n<li>AWS European Sovereign Cloud<\/li>\n<li>Migration &amp; Modernization<\/li>\n<\/ul>\n<p data-start=\"350\" data-end=\"548\">Our experts will be available for discussions, live demos, and to answer your individual questions. Discover firsthand how you can successfully leverage innovative technologies in your organization.<\/p>\n<p data-start=\"550\" data-end=\"806\">We also warmly invite you to visit our training stand\u00a0<b>A01, Hall A1<\/b> in the \u201c<strong>Empowering Builders&#8221; <\/strong>Area. Learn more about our current training offerings and work together with our experienced trainers to gain a clear assessment: <strong>Are you and your organization ready for AI?<\/strong><\/p>\n<p data-start=\"808\" data-end=\"1025\" data-is-last-node=\"\" data-is-only-node=\"\">Register now directly via the <a href=\"https:\/\/aws.amazon.com\/events\/summits\/hamburg\/\">AWS Summit registration page<\/a>. We look forward to engaging conversations with you! Feel free to stop by our stand or book a time slot in advance to meet with our experts at the AWS Summit.<\/p>\n<\/div>\n<p>\n    <a href=\"https:\/\/outlook.office.com\/book\/AWSSummit2026tecRacerSalesConnect@tecracer.de\/s\/Rg-8I1Fl1UGiuJULQaDr2Q2?ismsaljsauthenabled\">Book your meeting now<\/a>\n<\/p>\n<h2>Save the Date!<\/h2>\n<hr>\n<div>\n<p data-start=\"2118\" data-end=\"2160\" class=\"\"><strong>The AWS Summit Warm-Up Party by tecRacer is back!<\/strong><\/p>\n<p>Vegas Vibes. Hamburg Nights. \ud83e\udea9<br \/>Inspired by re:Invent. Powered by tecRacer. \u2197\ufe0f<\/p>\n<p>Every year, more than 60,000 cloud pioneers gather at AWS re:Invent in Las Vegas. Innovation by day, legendary after-parties by night. We\u2019ve experienced it firsthand \u2013 and now we\u2019re bringing that spirit to Hamburg.<\/p>\n<p>On May 19, the evening before the AWS Summit, the GAGA Club transforms into the unofficial re:Invent After Party \u2013 Hamburg Edition. Cloud Community. Drinks. Beats. Networking.<\/p>\n<\/div>\n<p>\n    <a href=\"https:\/\/sites.tecracer.com\/en-de\/aws-summit-warm-up-party-2026\">Get your ticket now<\/a>\n<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/03\/website_news_GAGA_2026.png\" alt=\"\"><\/p>\n<h2>\n<div class=\"fusion-text\">\n<p><span>More interesting news<br \/><\/span><\/p>\n<\/div>\n<\/h2>\n<div>\n<\/div>\n<p><!--more--><br \/>\n<!-- {\"name\":\"SingleNews\",\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"css\":\".el-section{\\nmargin-top:100px;\\n}\",\"image_position\":\"center-center\",\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<h1 style=\\\"text-align: center;\\\">tecRacer at AWS Summit 2026 in Hamburg<\\\/h1>\",\"text_align\":\"left\",\"title_element\":\"h1\",\"title_style\":\"h1\"},\"source\":{\"query\":{\"name\":\"posts.singlePost\"}}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><em>You can find us at our Platinum stand P11, Hall A2 in the \\u201cEmerging Technologies\\u201d cluster and at our training stand A01, Hall A1 in the \\u201cEmpowering Builders Area\\\".<\\\/em><\\\/p>\",\"margin\":\"default\",\"text_align\":\"center\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"css\":\"@media(min-width: 960px)\\n    {\\n    .el-element\\n    {\\n        margin-bottom:-100px;\\n    }\\n}\",\"image_svg_color\":\"emphasis\",\"link\":\"https:\\\/\\\/pages.awscloud.com\\\/aws-summit-berlin-2024-registration.html?Languages=Englisch\",\"link_target\":\"blank\",\"margin\":\"default\",\"margin_remove_bottom\":false},\"source\":{\"query\":{\"name\":\"posts.singlePost\"},\"props\":{\"image\":{\"filters\":{\"search\":\"\"},\"name\":\"featuredImage.url\"}}}}]}]}]},{\"type\":\"section\",\"props\":{\"animation\":\"fade\",\"animation_delay\":\"100\",\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p data-start=\\\"0\\\" data-end=\\\"115\\\">In 2026, tecRacer will once again be present at the AWS Summit in Hamburg, and we\\u2019re excited to meet you in person!<\\\/p>\\n\n\n<p data-start=\\\"117\\\" data-end=\\\"254\\\">Visit us at our Platinum stand <b>P11, Hall A2 <\\\/b>in the \\u201c<strong>Emerging Technologies<\\\/strong>\\u201d cluster, where we will showcase our latest solutions and best practices in:<\\\/p>\\n\n\n<ul>\\n\n\n<li>Amazon Connect &amp; Conversational AI<\\\/li>\\n\n\n<li>AWS European Sovereign Cloud<\\\/li>\\n\n\n<li>Migration &amp; Modernization<\\\/li>\\n<\\\/ul>\\n\n\n<p data-start=\\\"350\\\" data-end=\\\"548\\\">Our experts will be available for discussions, live demos, and to answer your individual questions. Discover firsthand how you can successfully leverage innovative technologies in your organization.<\\\/p>\\n\n\n<p data-start=\\\"550\\\" data-end=\\\"806\\\">We also warmly invite you to visit our training stand\\u00a0<b>A01, Hall A1<\\\/b> in the \\u201c<strong>Empowering Builders\\\" <\\\/strong>Area. Learn more about our current training offerings and work together with our experienced trainers to gain a clear assessment: <strong>Are you and your organization ready for AI?<\\\/strong><\\\/p>\\n\n\n<p data-start=\\\"808\\\" data-end=\\\"1025\\\" data-is-last-node=\\\"\\\" data-is-only-node=\\\"\\\">Register now directly via the <a href=\\\"https:\\\/\\\/aws.amazon.com\\\/events\\\/summits\\\/hamburg\\\/\\\">AWS Summit registration page<\\\/a>. We look forward to engaging conversations with you! Feel free to stop by our stand or book a time slot in advance to meet with our experts at the AWS Summit.<\\\/p>\",\"css\":\"@media(min-width: 960px)\\n{\\n\\t.el-element\\n    {\\n\\t\\tpadding-right:30px;\\n\\t}\\n}\",\"margin\":\"default\"}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\",\"text_align\":\"left\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"primary\",\"content\":\"Book your meeting now\",\"icon_align\":\"left\",\"lightbox_height\":\"500\",\"lightbox_width\":\"500\",\"link\":\"https:\\\/\\\/outlook.office.com\\\/book\\\/AWSSummit2026tecRacerSalesConnect@tecracer.de\\\/s\\\/Rg-8I1Fl1UGiuJULQaDr2Q2?ismsaljsauthenabled\",\"link_target\":\"modal\"}}]}]}]}],\"name\":\"HeroTraining\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Save the Date!\",\"title_element\":\"h2\",\"title_style\":\"h1\"}},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\",\"divider_style\":\"small\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p data-start=\\\"2118\\\" data-end=\\\"2160\\\" class=\\\"\\\"><strong>The AWS Summit Warm-Up Party by tecRacer is back!<\\\/strong><\\\/p>\\n\n\n<p>Vegas Vibes. Hamburg Nights. \\ud83e\\udea9<br \\\/>Inspired by re:Invent. Powered by tecRacer. \\u2197\\ufe0f<\\\/p>\\n\n\n<p>Every year, more than 60,000 cloud pioneers gather at AWS re:Invent in Las Vegas. Innovation by day, legendary after-parties by night. We\\u2019ve experienced it firsthand \\u2013 and now we\\u2019re bringing that spirit to Hamburg.<\\\/p>\\n\n\n<p>On May 19, the evening before the AWS Summit, the GAGA Club transforms into the unofficial re:Invent After Party \\u2013 Hamburg Edition. Cloud Community. Drinks. Beats. Networking.<\\\/p>\",\"margin\":\"default\"}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\",\"text_align\":\"left\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"primary\",\"content\":\"Get your ticket now\",\"icon_align\":\"left\",\"link\":\"https:\\\/\\\/sites.tecracer.com\\\/en-de\\\/aws-summit-warm-up-party-2026\"}}]}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2026\\\/03\\\/website_news_GAGA_2026.png\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}}]}]}]},{\"type\":\"section\",\"props\":{\"animation\":\"fade\",\"animation_delay\":\"100\",\"image_position\":\"center-center\",\"status\":\"disabled\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p data-start=\\\"107\\\" data-end=\\\"495\\\" class=\\\"\\\">On June 5, the AWS Summit \\u2013 the largest event of the AWS cloud computing community \\u2013 will take place in Hamburg for the very first time, and tecRacer will be there with a strong presence. Visit us at our <strong>Platinum booth P07<\\\/strong> in the <strong>Emerging Technologies<\\\/strong> cluster, where we will showcase innovative solutions in the areas of Generative AI, Amazon Connect, Data Analytics and Machine Learning.<\\\/p>\\n\n\n<p data-start=\\\"497\\\" data-end=\\\"768\\\" class=\\\"\\\"><em>AI runs on data. Data runs on NetApp.<\\\/em> We are pleased to once again welcome <strong>Axel Frentzen<\\\/strong>, Senior Technical Partner Manager \\u2013 Cloud, AI &amp; New Solutions from our partner NetApp, at our booth. Together, we will present exciting use cases, including our <a href=\\\"https:\\\/\\\/www.tecracer.com\\\/en\\\/solutions\\\/genai-data-evaluator\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">GenAI Data Evaluator<\\\/a>.<\\\/p>\\n\n\n<p data-start=\\\"770\\\" data-end=\\\"965\\\" class=\\\"\\\">For those interested in training opportunities, feel free to stop by our <strong>training booth <b data-stringify-type=\\\"bold\\\">A01<\\\/b> <\\\/strong>in the<strong> Empowering Builders <\\\/strong>area. Our experienced AWS instructors will be happy to help you find the right <a href=\\\"https:\\\/\\\/www.tecracer.com\\\/en\\\/training\\\/training-catalog\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">training path<\\\/a> for your needs.<\\\/p>\\n\n\n<h4 data-start=\\\"967\\\" data-end=\\\"1060\\\">In addition to our two booths, we have prepared a few more highlights you won\\u2019t want to miss:<\\\/h4>\",\"css\":\"@media(min-width: 960px)\\n{\\n\\t.el-element\\n    {\\n\\t\\tpadding-right:30px;\\n\\t}\\n}\",\"margin\":\"default\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>AWSome Stories Stage 2, 11:30 - 12:00 \\u2013 Joint breakout session by HelloFresh and tecRacer<\\\/strong><\\\/p>\\n\n\n<p data-start=\\\"1162\\\" data-end=\\\"1509\\\" class=\\\"\\\" style=\\\"padding-left: 40px;\\\">Under the title \\u201c<strong>HelloFresh streamlines Customer Service with Amazon Lex Chatbot<\\\/strong>,\\u201d we will explore how HelloFresh, supported by tecRacer, used Amazon Lex and Bedrock to redesign their global customer support strategy. The focus lies on moving from separate chatbots to a unified global self-service platform with 24\\\/7 availability and seamless integration.<\\\/p>\\n\n\n<p data-start=\\\"1511\\\" data-end=\\\"1708\\\" class=\\\"\\\" style=\\\"padding-left: 40px;\\\">Speakers:<br data-start=\\\"1520\\\" data-end=\\\"1523\\\" \\\/>Cho Hwang, Senior Vice President of Engineering, HelloFresh<br data-start=\\\"1582\\\" data-end=\\\"1585\\\" \\\/>Eva Ramuschkat, Business Unit Lead Solutions, tecRacer<br data-start=\\\"1639\\\" data-end=\\\"1642\\\" \\\/>Gernot Glawe, Head of Amazon Connect &amp; Conversational AI, tecRacer<\\\/p>\\n\n\n<p data-start=\\\"1511\\\" data-end=\\\"1708\\\"><\\\/p>\\n\n\n<p data-start=\\\"1511\\\" data-end=\\\"1708\\\"><strong>AWS Community Lounge, 16:30 - 17:15<\\\/strong><\\\/p>\\n\n\n<p data-start=\\\"1511\\\" data-end=\\\"1708\\\" style=\\\"padding-left: 40px;\\\">Lars H\\u00fcper, Team Lead and Cloud Solutions Architect, shares insights from a large-scale modernization project in his talk: <strong>\\u201cThe journey of safely modernizing a 20 years old monolith to serverless.\\u201d<\\\/strong> Get a behind-the-scenes look at the migration of a legacy system into the AWS Cloud \\u2013 including real-world challenges, architecture insights and hands-on lessons learned.<\\\/p>\",\"css\":\"@media(min-width: 960px)\\n{\\n\\t.el-element\\n    {\\n\\t\\tpadding-right:30px;\\n\\t}\\n}\",\"margin\":\"default\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p data-start=\\\"2118\\\" data-end=\\\"2160\\\" class=\\\"\\\"><strong>tecRacer x GAGA \\u2013 AWS Summit Warm-Up Party<\\\/strong><\\\/p>\\n\n\n<p data-start=\\\"2162\\\" data-end=\\\"2384\\\" class=\\\"\\\">A special highlight awaits on the evening before the Summit: On<strong> June 4<\\\/strong>, we are hosting our first <strong>exclusive tecRacer Warm-Up Party at GAGA Club Hamburg<\\\/strong>. Customers, partners and the entire tecRacer team are invited to join us.<\\\/p>\\n\n\n<p data-start=\\\"2386\\\" data-end=\\\"2629\\\" class=\\\"\\\">With delicious food, great drinks, music and entertainment, we aim to create a memorable evening. This is the perfect opportunity to meet the team, connect with other attendees and get in the right mood for the AWS Summit in a relaxed setting.<\\\/p>\",\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2025\\\/04\\\/social_banner_2.jpg\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>We look forward to seeing you in Hamburg. 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In 2026, tecRacer will once again be present at the AWS Summit in Hamburg, and we\u2019re excited to meet [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":15045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[127],"tags":[],"class_list":["post-16402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AWS Summit 2026 in Hamburg - tecRacer<\/title>\n<meta name=\"description\" content=\"We look forward to meeting you at our booths P11 &amp; A01 at AWS Summit 2026 in Hamburg. Talk to our experts about GenAI, AWS European Sovereign Cloud and more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tecracer.com\/en\/news-en\/aws-summit-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"tecRacer at AWS Summit 2026 in Hamburg\" \/>\n<meta property=\"og:description\" content=\"We look forward to meeting you at our booths P11 &amp; A01 at AWS Summit 2026 in Hamburg. 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